When you are looking to create a reputable brand and remain profitable, it is not enough to have a business website. A website gives you an online presence, but what you do with it is what determines whether you are visible and whether you drive the message home and garner traffic that will help you build a strong brand. Digital marketing is one of the most successful tools you can use to create a name for yourself and beat competition. You just need to be a little strategic with how apply it.read the full article
Tips for your website
Use a clean, modern design and ensure that you update the site on a regular basis. Make the site mobile friendly to reach out to the bigger audience that now relies on mobile phones even to make purchases. Ensure your metadata is accurate and complete so that you can improve visibility on SERPs. Add a blog to your business website to boost SEO and make you stand out from the competition as well as demonstrate your expertise and knowledge. Consider local search engine optimization so that local customers can easily find you. Choose content that is informative for your home page and make navigation easy for your readers so they have a good user experience. Use a strong call to action and ensure that it remains visible on your web pages. It helps ensure that your reader or visitors take the exact kind of action you want them to take after reading your content. Let your target keywords feature on headlines and your copy so that you boost the chances of your ads appearing in search results
Create fresh, original content for your blog and promote it so you are able to prove its relevance to rank in search engines. Create and enable share buttons on the blog so that your readers can share content they love on social media and link visitors to your business website. Consider using Geo specific keywords such as zip codes, neighborhood and city on your website and blog not forgetting your social media page so that you appear on a search results carrying the terms
To generate additional views and shares for your blog posts, do not promote them once, but repurpose them as engaging quotes, questions or images where possible Try and get backlinks from credible and reputable websites that match your niche so that you can easily build authority and drive more visitors back to your site. You can use guest posts in this approach.Find ways to generate positive reviews complete with high rankings so that you can persuade consumers to trust and choose your brand. You should actually consider promoting the positive reviews on social media and on your website so that you are visible on local directories and social sites Use appropriate and relevant images to sell your brand and ensure that you are descriptive when naming them. Captions used on images tend to show up even in relevant search results so never leave an image without a caption.