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A Simple Guide to Search Engine Marketing

Search engine marketing is by far the most efficient and effective way to advertise your business. With over 86% of internet users using Google as their search engine, the need for your business to show on the first page of Google has never been greater.Do you want to learn more? Visit Local Client Takeover.

Many people are unaware of search engine marketing and just take for granted the results that appear when they search for something on a search engine such as Google.

However, search engine marketing seems to defy to current doom and gloom of the recession. Think about this:

“The average Britain spends 164 minutes online everyday, compared with 148 minutes watching TV”

Over half the world’s population now has access to the web and nearly 90% of them find what they’re looking for using search engines. 36% of people think that the result at the top of the first page is the market leader and 80% of people make their choice from first page listings alone. With over 21 billion web pages wanting a first page position how can you get your website on the first page.

This is called search engine marketing and I have listed a few techniques and tips to get you started with optimising your website to rank well on a search engine. Remember that this is a basic guide to help to you on your way.

Link building

First we have to look at how search engines rank a website and decide which order to list them. The simple (very very very simple) version is, Google changed everything the way many search engine rank. The initial creators of Google (Larry Page and Sergey Brin) wanted to create a search engine that could rank a website for quality and list them in order of quality to the user. The way they decided to rank a website was to count how many other websites link to it. If other websites link to it then it must be good. So, essentially links mean votes. Like I said, this is the very simple version and there is so much more to it than this but it is a great place to start as it holds the most importance.

See who links to you and then see who links to your competitors and try to muscle in on some of their action. Simply go to yahoo.co.uk, then in the search box type “link:yourcompetitor.com”. This will bring up a list of websites linking to your competitors website. Then contact them and ask them to link to you too.
Don’t be stingy. Make sure you have links going out from your website. Important though that you link to high quality websites, i.e. If your website is a property website, have links to the relevant governing bodies, Wikipedia or the largest property portals. Search engines will see your site as being a good place to get good content.
Submit your website to online directories. This can be very boring and takes hours. But once you have had your site accepted in to a directory. You’ll have a link back to your website. Remember. The more the better.
Subscribe to forums in your niche. You can include a link in your signature straight to your website. Remember though. Do not spam on a forum. Forum users will not like it and the moderator will probably kick you off. If you use a forum properly though you will find it quite engaging.
Read blogs relating to you niche market. This is very educational as well as beneficial for link building. Read the blog then leave a comment about that blog. Don’t forget to include a link to your website though. Just don’t make it too obvious.
Social Media (web2.0)

“Facebook”, “YouTube”, “Flickr”, “Myspace” – These are all social media websites. They provide a means for people from all over the world to join online and share information. The way in which people communicate vary though. “Flickr” allow people to upload photos and share them with other users or even comment on pictures uploaded. “Youtube” allow people to upload videos etc. The number of people visiting these websites to share information is in the millions. So maybe you could use these social communities to spread the word about your website. Social media is a great way to connect with hard to reach people that share the same interests. There are a number of ways to do this.

Make your content interesting enough for people to want to view it. Then,unlike search engine optimisation, change the content often, This will make people want to keep visiting you.
Make it easy for people to tag or bookmark your new content. Bookmarking is very fashionable at the moment. The most popular way of doing this is by getting an “addthis” button due to its ease of use, however, there are many buttons available.
Use more than just text in your site. Create a video and submit it to a video sharing website like “youtube”, Create a PDF version of your content and create an audio version too. Submit it to appropriate websites. Don’t forget the link back to your site.
Blog.Blog.Blog then blog some more. The simple truth is that the majority of internet users love blogs. So do search engines. Create a blog and use it. A lot. Submit it to sites like “technorati.com”. If it is good enough people will link to you and then share and tell others about your writings.
Make friends. The social media community, are very social and friendly. They will want to talk to you and ask you questions. Make sure you are polite and take time to answer any messages. Negative feedback spreads faster than positive feedback.

Explainer Video to Improve SEO-Fundamentals Explained

Explainer videos are light and engaging so they explain the topic in a way that is appealing to the viewer. Sometimes a short video is just what someone needs to see before they decide to purchase your product. Blog posts are good for SEO and so are videos. With YouTube being the second largest search engine second to Google, videos are fantastic for boosting your SEO. The combination of blog posts and videos are sure to help push your website to the top of Google and get plenty of eyes on your videos. Explainer videos are useful in many ways. They do best when trying to gain business and close sales. Always hire a professional video marketing company to make your video so you are sure you are getting quality work.Local Client Takeover

Linking: Social media networks that you use should be linked to your website. Depending on the layout you may wish to isolate these to your profile page, or include it in the footer, header or sidebar. Search engine results are higher-rated for websites with links on other strong sites and social media such as Twitter or Facebook are some of the strongest. It is also wise include a few outgoing links on your website to pages that add value for your visitors in similar interest categories for example, you may have a links page with your favorite art blog, online community, group, or e-zine listed (for instance: iouart.blogspot.com).

Interconnectedness: A sometimes overlooked or underutilized form of optimizing your search results is in the word-of-mouth category. This is basically making sure to “link” the offline with the online. Make sure that your website has in the URL words that always appear in your promotional materials which will help set you apart from other similar pages. This goes into branding a bit, but for a quick case-review: instead of “Marty’s Fine Art Photography” use instead a more succinct “Martin Smith-Jones Art Photography” on both website and business cards. This would keep searches from pulling every Marty that has photography or fine art online and would help someone who wants to see more than your main page which would be advertised, or stick in their mind in case they lost track of the flyer or card and just Googled instead.

These are just basic ways of improving your web search results, so if you want to go further feel free to delve into advanced SEO help articles, or pursue the help of a search optimization specialist. More than ever before the search engine is a tool many are using for everything from questions, shopping ideas, advice searches to finding things to do in their area and beyond. And the ability to pinpoint and drive people to your artist or writer pages is in your hands. Be specific and make sure to deliver quality content that will set you apart from the vast crowds of creatives online. With time and patience you can make your place on the web easier to find with just natural relevant content to your page and updating and adding more of it will continue to build your SEO.