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A Simple Guide to Search Engine Marketing

Search engine marketing is by far the most efficient and effective way to advertise your business. With over 86% of internet users using Google as their search engine, the need for your business to show on the first page of Google has never been greater.Do you want to learn more? Visit Local Client Takeover.

Many people are unaware of search engine marketing and just take for granted the results that appear when they search for something on a search engine such as Google.

However, search engine marketing seems to defy to current doom and gloom of the recession. Think about this:

“The average Britain spends 164 minutes online everyday, compared with 148 minutes watching TV”

Over half the world’s population now has access to the web and nearly 90% of them find what they’re looking for using search engines. 36% of people think that the result at the top of the first page is the market leader and 80% of people make their choice from first page listings alone. With over 21 billion web pages wanting a first page position how can you get your website on the first page.

This is called search engine marketing and I have listed a few techniques and tips to get you started with optimising your website to rank well on a search engine. Remember that this is a basic guide to help to you on your way.

Link building

First we have to look at how search engines rank a website and decide which order to list them. The simple (very very very simple) version is, Google changed everything the way many search engine rank. The initial creators of Google (Larry Page and Sergey Brin) wanted to create a search engine that could rank a website for quality and list them in order of quality to the user. The way they decided to rank a website was to count how many other websites link to it. If other websites link to it then it must be good. So, essentially links mean votes. Like I said, this is the very simple version and there is so much more to it than this but it is a great place to start as it holds the most importance.

See who links to you and then see who links to your competitors and try to muscle in on some of their action. Simply go to yahoo.co.uk, then in the search box type “link:yourcompetitor.com”. This will bring up a list of websites linking to your competitors website. Then contact them and ask them to link to you too.
Don’t be stingy. Make sure you have links going out from your website. Important though that you link to high quality websites, i.e. If your website is a property website, have links to the relevant governing bodies, Wikipedia or the largest property portals. Search engines will see your site as being a good place to get good content.
Submit your website to online directories. This can be very boring and takes hours. But once you have had your site accepted in to a directory. You’ll have a link back to your website. Remember. The more the better.
Subscribe to forums in your niche. You can include a link in your signature straight to your website. Remember though. Do not spam on a forum. Forum users will not like it and the moderator will probably kick you off. If you use a forum properly though you will find it quite engaging.
Read blogs relating to you niche market. This is very educational as well as beneficial for link building. Read the blog then leave a comment about that blog. Don’t forget to include a link to your website though. Just don’t make it too obvious.
Social Media (web2.0)

“Facebook”, “YouTube”, “Flickr”, “Myspace” – These are all social media websites. They provide a means for people from all over the world to join online and share information. The way in which people communicate vary though. “Flickr” allow people to upload photos and share them with other users or even comment on pictures uploaded. “Youtube” allow people to upload videos etc. The number of people visiting these websites to share information is in the millions. So maybe you could use these social communities to spread the word about your website. Social media is a great way to connect with hard to reach people that share the same interests. There are a number of ways to do this.

Make your content interesting enough for people to want to view it. Then,unlike search engine optimisation, change the content often, This will make people want to keep visiting you.
Make it easy for people to tag or bookmark your new content. Bookmarking is very fashionable at the moment. The most popular way of doing this is by getting an “addthis” button due to its ease of use, however, there are many buttons available.
Use more than just text in your site. Create a video and submit it to a video sharing website like “youtube”, Create a PDF version of your content and create an audio version too. Submit it to appropriate websites. Don’t forget the link back to your site.
Blog.Blog.Blog then blog some more. The simple truth is that the majority of internet users love blogs. So do search engines. Create a blog and use it. A lot. Submit it to sites like “technorati.com”. If it is good enough people will link to you and then share and tell others about your writings.
Make friends. The social media community, are very social and friendly. They will want to talk to you and ask you questions. Make sure you are polite and take time to answer any messages. Negative feedback spreads faster than positive feedback.

Importance Of Online Security At Work

Many business owners will be well aware of the fact that workplace security is paramount and they will have many security systems in place to protect their place of business. Security shutters, alarm systems and CCTV Cameras are some very popular and are frequently used by businesses to protect their assets! A heavy set of security shutters and a CCTV camera is a great way to deter a potential break in. However, in the modern world, where many businesses are becoming increasingly dependent on computer systems and the internet to function properly there are plenty of other threats, aside from the physical ones that need to be dealt with.Do you want to learn more? Visit Check This Out.

Most people are very aware that the internet is not entirely secure, and you should be very careful about the type of information that you send in emails and similar online communications. Credit card fraud and identity theft is rife online and this can be a serious problem for businesses that are not properly equipped to deal with online security threats. Even small businesses need to take appropriate steps to protect themselves.

Using a firewall can help to restrict unauthorised access to your computer network. Up to date virus protection software should be utilised too as there are many computer viruses that you can unwilling download onto you network that will end up causing a great deal of trouble.

Choose Right SEO Reseller Company Here

Here are some vital tips that one should consider before selecting any SEO Reseller program.

-Apply the Basic Strategy of Research

Simply perform the step that we take while purchasing any new thing. Perform an extensive search for various available seo resellers programs and the companies that deal into this business.Do you want to learn more? Visit SEO reseller company here .

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-Extensive Customer Support

Always ensure that the company you will be choosing for SEO Reseller program is going to provide your extended customer support. Company should provide you access to the various reports so that you are able to know the current work status, traffic status and other related issues. Avoid payment of any sort of start up costs. Customer support should provide prompt and user friendly solutions by use of easy and fast communication channel.

-Technical Competency

Be sure that the company you are associating with consists of a team of highly skilled and experienced professionals who can provide most suitable and feasible solutions for your problem. The team should possess excellent command over language to ensure better interactivity between both the sides regarding solution of any problem.

-Service Quality

To prevent fraud by any self proclaimed qualitative SEO reseller service provider check the authenticity of these companies which lure the clients by promising good results in short time duration by evaluating the quality of their work. Generally SEO programs are opened for public. Check whether the company you are dealing with is also an SEO Reseller. It can be checked by analyzing the fact if the company is operating under a private label. Don’t go for any SEO program if by superficial analysis you don’t find that package lucrative as it will not prove beneficial for your business in a long run. Give preference to the user reviews in this context. Prepare a competitive and analytical study comprising of features offered in the particular packages by the company.

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-Affordability

SEO Reseller program is available in various available price captions. Go for the companies which offer affordable program without compromising the quality factor. Stay away from the so called high service rendering companies which charge high from the customers in name of advanced result-oriented services. In SEO outcome of the efforts can be observed generally after a period of a quarter or a year. Pay the company according to the purchase made by you.

Microsoft Update – 5 Reasons to Update Service Pack 2

Microsoft released Service Pack 2 (SP2) for the Windows XP operating system back in August (2004), representing significant improvements in many areas, especially system security. For those people that are still unsure whether they should update to it, the following five reasons may help make the decision easier.

1. Protects Against Unsafe Attachments / Downloads
Service Pack 2 provides Windows XP with a “Windows Security Center”, and other key tools, to help protect the user’s system from unsafe attachments and downloads.Do you want to learn more? Visit software. This type of protection is one step to prevent viruses and Trojans from slipping onto a user’s system and wreaking the type of havoc that has become an increasing problem in recent years.

One way it does this is through warnings in Internet Explorer’s “Information Bar”, which alert a user to potentially unsafe downloads. The suspect content is blocked automatically, and no action is taken until the user manually addresses the warning. Unsafe file attachments are now also blocked in a similar manner via Internet Explorer and Outlook Express, thus protecting not only web based content, but also items received via e-mail.

Another way it protects from unsafe files is by monitoring the system’s anti-virus software and alerting the user if the system is at risk due to the software being out of date. Although Microsoft does not offer any virus protection themselves, this feature makes sure that whatever program the user has decided to use stays current and as effective as possible.

2. Windows Firewall
A software based firewall is included with Service Pack 2, intended to protect the system from access by unauthorized individuals on the internet or local network. The firewall is activated automatically by Windows, but users have the option to disable it, as well as to create exceptions to bypass the security in certain situations.

When utilized, the protection is active from startup to shutdown, providing a simple firewall solution to any computer with SP2 installed. Small pop up style windows are generated to alert the user of possible attempts to access the system from the outside, as well as when programs try to go out onto the internet. These pop ups are approved/denied by the user before anything is allowed to happen, and can be done so that a pop up will appear again next time this event occurs, or so that the pop up will never appear again for that particular event.

Many users with broadband internet connections have a hardware firewall in their router, but a software firewall such as this is still a good idea. It can protect where the hardware firewall can not, and is particular useful in preventing the system from launching any attacks from Trojans that may have slipped in.

3. Internet Pop Up Blocker
With Service Pack 2, Internet Explorer now features an integrated pop up blocker to help reduce, if not fully eliminate, the presence of those nuisance ads. Configurable from Internet Explorer’s “Tools” tab, users can customize their preferences and even turn the pop up blocker off. Considering most pop up blockers require a special toolbar or other application be installed, this one is extremely convenient and easy to use.

4. Increased Privacy Protection
Your privacy is protected more so than ever with Service Pack 2 in a few different ways. If items 1, 2, and 3 above weren’t enough, there is more… For example, Windows XP with SP2 now applies security settings to further guard your PC and your private information from exploit via Internet Explorer.

Another way your privacy is protected is by Outlook Express blocking images within e-mails that allow spammers to validate your address. Spammers use images that are tagged with unique bits of code, and once the URL of the image sent to you is viewed, the spammers know that they have a valid address, which makes that address more susceptible to future spam.

5. Simplifed Wireless Networking
The popularity of wireless networking has exploded as the hardware has becoming increasingly simpler to operate and relatively inexpensive. Now the way a user connects their system to a wireless network has been greatly simplified via enhancements found in SP2. The “Wireless Network Setup Wizard” will lead a user of any expertise through the installation process, and the “Microsoft Broadband Network Utility” will help them monitor and maintain the network just as easily. Application of security settings is obviously a main component of these improvements, insuring that the user’s system is protected from this angle of attack as well.

upcoming icos – Insights

Peercoin was the first Bitcoin-based monetary system to use proof-of-stake as a mechanism to ensure its own integrity. However, there are some objections to Peercoin’s proof-of-stake model. This article presents those objections along with a similar system redesigned to address them.Read what he said upcoming icos.

In a simplified version of Peercoin’s proof-of-stake design, each node can use part of its balance as a stake allowing it to chain blocks. The bigger that stake, the more chances this node has of increasing the block chain. The reward for chaining blocks is 1% of the used stake as newly minted coins, annually. Conversely, making transactions requires paying a fee that destroys 0.01 coins per transaction. For example, after having chained a block using one coin of stake, Bob makes one transaction. Then, the fee of 0.01 coins he pays for making this transaction destroys the 0.01 coins he minted in reward for chaining that block.

Here are five objections to this proof-of-stake model:

It amplifies wealth inequality. Suppose Peercoin is the only form of money for both Bob and Alice. Bob’s income is 200 coins per month, while his expenses are 80% of his income. Alice’s income is 800 coins per month, while her expenses are 50% of her income. Assuming, for simplicity, that neither Bob nor Alice has any savings — which Alice is more likely to have — Bob and Alice will be able to reserve 40 and 400 coins as block-chaining stake, respectively. Then, Alice’s block-chaining reward will be 900% bigger than Bob’s, even though her income is only 300% bigger than his.
It makes the money supply unstable. Inflation becomes directly proportional to successful block-chaining rewards, yet inversely proportional to paid transaction fees. This variable inflation adds an unnecessary source of price instability to the rather inevitable ones — exchange value of merchandise and velocity of money circulation — thus unnecessarily reducing price transparency and predictability. Peercoin should have a stable money supply, as Bitcoin will have after year 2140.
Whenever total paid transaction fees are less than total successful block-chaining rewards, all inactive or unsuccessful block-chaining nodes will pay a fee to all successful ones through inflation. This implicit value transfer disguises the cost of participating in the system.
As coins increase in value, the (now 0.01 coins) transaction fee will eventually become too valuable, thus requiring Peercoin developers to lower it. However, choosing its new nominal value is an economic decision — rather than a technological one — which creates a political problem.
System integrity depends on extrinsic incentives: both the block-chaining reward and its offsetting transaction fee need arbitrary adjustment, which again involves an economic decision, thus creating a political problem.