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A Simple Guide to Search Engine Marketing

Search engine marketing is by far the most efficient and effective way to advertise your business. With over 86% of internet users using Google as their search engine, the need for your business to show on the first page of Google has never been greater.Do you want to learn more? Visit Local Client Takeover.

Many people are unaware of search engine marketing and just take for granted the results that appear when they search for something on a search engine such as Google.

However, search engine marketing seems to defy to current doom and gloom of the recession. Think about this:

“The average Britain spends 164 minutes online everyday, compared with 148 minutes watching TV”

Over half the world’s population now has access to the web and nearly 90% of them find what they’re looking for using search engines. 36% of people think that the result at the top of the first page is the market leader and 80% of people make their choice from first page listings alone. With over 21 billion web pages wanting a first page position how can you get your website on the first page.

This is called search engine marketing and I have listed a few techniques and tips to get you started with optimising your website to rank well on a search engine. Remember that this is a basic guide to help to you on your way.

Link building

First we have to look at how search engines rank a website and decide which order to list them. The simple (very very very simple) version is, Google changed everything the way many search engine rank. The initial creators of Google (Larry Page and Sergey Brin) wanted to create a search engine that could rank a website for quality and list them in order of quality to the user. The way they decided to rank a website was to count how many other websites link to it. If other websites link to it then it must be good. So, essentially links mean votes. Like I said, this is the very simple version and there is so much more to it than this but it is a great place to start as it holds the most importance.

See who links to you and then see who links to your competitors and try to muscle in on some of their action. Simply go to yahoo.co.uk, then in the search box type “link:yourcompetitor.com”. This will bring up a list of websites linking to your competitors website. Then contact them and ask them to link to you too.
Don’t be stingy. Make sure you have links going out from your website. Important though that you link to high quality websites, i.e. If your website is a property website, have links to the relevant governing bodies, Wikipedia or the largest property portals. Search engines will see your site as being a good place to get good content.
Submit your website to online directories. This can be very boring and takes hours. But once you have had your site accepted in to a directory. You’ll have a link back to your website. Remember. The more the better.
Subscribe to forums in your niche. You can include a link in your signature straight to your website. Remember though. Do not spam on a forum. Forum users will not like it and the moderator will probably kick you off. If you use a forum properly though you will find it quite engaging.
Read blogs relating to you niche market. This is very educational as well as beneficial for link building. Read the blog then leave a comment about that blog. Don’t forget to include a link to your website though. Just don’t make it too obvious.
Social Media (web2.0)

“Facebook”, “YouTube”, “Flickr”, “Myspace” – These are all social media websites. They provide a means for people from all over the world to join online and share information. The way in which people communicate vary though. “Flickr” allow people to upload photos and share them with other users or even comment on pictures uploaded. “Youtube” allow people to upload videos etc. The number of people visiting these websites to share information is in the millions. So maybe you could use these social communities to spread the word about your website. Social media is a great way to connect with hard to reach people that share the same interests. There are a number of ways to do this.

Make your content interesting enough for people to want to view it. Then,unlike search engine optimisation, change the content often, This will make people want to keep visiting you.
Make it easy for people to tag or bookmark your new content. Bookmarking is very fashionable at the moment. The most popular way of doing this is by getting an “addthis” button due to its ease of use, however, there are many buttons available.
Use more than just text in your site. Create a video and submit it to a video sharing website like “youtube”, Create a PDF version of your content and create an audio version too. Submit it to appropriate websites. Don’t forget the link back to your site.
Blog.Blog.Blog then blog some more. The simple truth is that the majority of internet users love blogs. So do search engines. Create a blog and use it. A lot. Submit it to sites like “technorati.com”. If it is good enough people will link to you and then share and tell others about your writings.
Make friends. The social media community, are very social and friendly. They will want to talk to you and ask you questions. Make sure you are polite and take time to answer any messages. Negative feedback spreads faster than positive feedback.

About Corporate Video Production Dubai

The number of clients a business has usually depends on the quantity and quality of exposure it gets. This kind of exposure can only be expected with corporate video production. This type of visibility starts with constructing a website. However, it is just not enough to have your own website. The amount of traffic visiting the website decides its popularity. It is definitely not an easy task to get the website noticed. Social media plays a very important role in helping to make your website popular. The entry of the social media has led to businesses and companies competing to open social media accounts. Along with social media these days’ videos also play a very important role in popularizing a website.

Webcasts that are provided by corporate video production companies tempt customers to stay back on the website for a long time in order to gain more information. Once an individual accesses the website they would easily be able to decide if they want to learn more or leave. It only takes within three seconds for this decision to be made. This is where a video can be very helpful because within three seconds a good video would be able to capture a person’s attention by means of the text as well as sound. This way a business has a very high chance of beating its competition.

Corporate Video Production Dubai also performs filming of events which is another very good means of gaining exposure and clientele. The videos produced are further distributed across different social media by means of websites thereby attracting interest. Watching a video is far more effective when compared to reading about the same information. It is a well-known fact that businesses would definitely gain more customers when they are able to kindle different senses.

Good reviews from customers can take your business to heights. Testimonials from customers can be videotaped and this is considered a unique way of making use of corporate video production. Positive reviews from past customers can definitely authenticate your business. Proof of people having benefited from your business in the form of a video is sure to appeal to potential customers. This way videos are advantageous.

Apart from helping improve the client base, corporate video production also aid in training employees by producing training videos. Employees can be trained on what to expect so that they will be prepared for the job. This way the best candidates can be retained.

Whatever the company budget and requirements, you would definitely find corporate video production services that meet your needs. Be it editing, animating, filming or directing, it definitely makes a difference when you rely on professionals.

Importance Of Online Security At Work

Many business owners will be well aware of the fact that workplace security is paramount and they will have many security systems in place to protect their place of business. Security shutters, alarm systems and CCTV Cameras are some very popular and are frequently used by businesses to protect their assets! A heavy set of security shutters and a CCTV camera is a great way to deter a potential break in. However, in the modern world, where many businesses are becoming increasingly dependent on computer systems and the internet to function properly there are plenty of other threats, aside from the physical ones that need to be dealt with.Do you want to learn more? Visit Check This Out.

Most people are very aware that the internet is not entirely secure, and you should be very careful about the type of information that you send in emails and similar online communications. Credit card fraud and identity theft is rife online and this can be a serious problem for businesses that are not properly equipped to deal with online security threats. Even small businesses need to take appropriate steps to protect themselves.

Using a firewall can help to restrict unauthorised access to your computer network. Up to date virus protection software should be utilised too as there are many computer viruses that you can unwilling download onto you network that will end up causing a great deal of trouble.

Unknown Facts About Cloud Based Video Surveillance

It is nowadays common to find surveillance camera system in most of the regions throughout the residential areas as well as in the commercial establishments. Customers who are asking the security companies also seek to have cameras installed in the network of security alarm and automation systems, so that they can watch out for visitors and happenings in the residential complexes. Mostly in the large houses, which are palatial buildings, and it is difficult to go from one end to another quickly, usually people have cloud based video surveillance system installed to let them get confirmed about the arrivals and departures.You may want to check out Cloud Based Video Surveillance for more.

In some systems, the video surveillance is integrated to voice recognition software, so that people can speak into the microphone and also get to see the image of the person who has arrived. Many people are using surveillance camera system in their houses, starting from the gates even. When on one hand, the video surveillance system is quite effective in monitoring the activities happening inside the houses, the primary application of such surveillance is done in the large commercial establishments.

Commercial establishments have a high inflow of people who want products or wish to talk about different services on offer. Since such establishments allow free entry and anyone can enter, it is justified to keep a watch on them through televisions. The concept of surveillance camera system is high prevalent in retail stores, so much so that customers are watched continuously along with a close eye on the employees and their activities. This is able to provide detailed and real time information of how sales people are helping out the customers and whether the customers are satisfied lot or not.

When people are allowed into retail stores, watching their movements allows owners to be relaxed about shoplifting and other such secretive operations. These days, large retail chains which expand over a wide area have security cameras installed all over, so that there is strategic view of different angles of the enclosures. When video surveillance system is in place, customers can be benefited because the sales people are conscious of the fact that the owner is watching and therefore their dealings are quick and courteous.

Most of the industrial units are also installing surveillance camera system, wherein, it is possible to keep watch over the different storage sections and workers sections. It allows making sure that warehouses and storages are safe from unauthorised entry and also makes sure that production work is going on smoothly. Businesses are seen to be profiting heavily by investing in video surveillance system which costs much less than what would be lost to thefts and illegal transactions. It has been a benefit on part of everybody to have surveillance camera system installed in different places. Advanced systems can be on the higher side of the costs but still the investment is worth the benefits.

Tips For Instagram Marketing For Business

Marketing is an art and science. You have to be up to date all the time for your business marketing. You have to cope up with the latest technology and run with the trend as well. Only then you will be successful.

Now, it is time for social media. Every reputed company has its own strategy for marketing. But they all are using social media of promoting their brand. Like Facebook, Instagram, Pinterest, and Twitter are getting so much popularity. When it comes to social media, Instagram will come to the first row, that’s for sure. And it has been growing more rapidly than Facebook. Do you want to learn more? Visit why buying Instagram followers is good for marketing.

That is why I am going to give you 5 tips for better Instagram marketing for your business. so, without further talk, let’s get started.

1. Publish behind the seen

A lot of people just publish promoting content. You need to remember that people do not like promoting content. You have to post some other content to keep them engaged. I am not saying that you will not publish promotional content, what I am saying is that you have to post promotional content fewer than other content.

Nowadays, posting behind the scene is a trend. So you can post behind the scene of your product and company so that people can learn about that and at the same time be engaged.

2. Create awesome content

There is a proverb in online marketing that the content is the king. Since your customer will not see your product physically, you have to impress your customer by your content. People love stories. You should create content with stories. Nowadays, videos are more popular than photos. So try to make appealing videos for your business.

3. Arrange contest

This is a superb marketing strategy. If you can successfully arrange a contest and if people participate, your company will be viral for sure. What you need to do is to arrange a good contest that is easy to participate. People are lazy now and they do not want to do any inconvenient job. So make an easy contest and wait for the result.

4. Use proper hashtags

Hashtags are the things by which Instagram will categorize your content. So if you can use proper hashtags, Instagram will categorize your content properly and you can reach a more targeted audience. On the other hand, if you use irrelevant hashtags, Instagram cannot categorize your content and as a result, your content will not reach as expected. One more thing, you need to use a few hashtags.

5. Make a superb strategy

And lastly, you have to make your own strategy. No one can make it for you. Since I do not know about the business type of yours, I cannot make any strategy. But you can get some idea from Poprey.com . Visit the website right now and you will find some superb strategy for Instagram marketing. If you use your brain and follow the strategy that is mentioned in this site, you can establish your business through Instagram for sure.

Resell SEO Services-An Analysis

The global economy has been in a slump since late 2008 and there is record unemployment in most developed countries. Consider offering SEO services to supplement your income or as your business. SEO or search engine optimization services are much sought after because an optimized Web page, site, or blog means more visitors and consequently, greater return on investment (ROI).

You could sell SEO services to make money. The company could then offer such SEO solutions as link building, blog commenting, social bookmarking, the use of Meta tags, and the use of sitemaps. You could make money from offering educational SEO services. You could educate SEO-challenged companies and individuals on the advantages of search engine optimization and on what it takes to have an optimized website. You could educate the SEO-challenged companies and individuals how search engines work, you could burst common SEO myths, and you could bring forth the differences between traditional marketing and SEO. Education is important because those you educate are likely to come to you for more SEO services.Do you want to learn more? Visit Resell SEO services.

So, how do you maximize the profits as a SEO reseller? To promote your SEO service, get as many clients as possible. You could do this by optimizing your own website for search engines. You could create a topical blog where people will see you as an expert. You could comment on popular blogs with links back to your website. You could do social bookmarking and you could list your website in Web directories.

You could place ads to sell your SEO reseller service. Paid ads such as Google AdWords are the most effective. Ads are advantageous in that only those who like what you have to offer will click on them, meaning you get a targeted traffic. You could sell your SEO service in the offline world. Talk about your SEO service whenever you are called upon to address people. Consider giving out business cards with the name of your company.

You need to gain the trust of your customers if you are to get a return on investment (ROI) as you sell SEO services. You could do this by using White Hat SEO techniques only and by delivering the desired results. Do reputation management whenever somebody badmouths you. You should offer incentives such as discounts to remain competitive and you should pay your employees well, so that they are motivated to help you in promoting the business. You will increase your profits by developing an SEO primer, an elementary resource in the form of brochures, eBooks, presentations, or videos.

Microsoft Update – 5 Reasons to Update Service Pack 2

Microsoft released Service Pack 2 (SP2) for the Windows XP operating system back in August (2004), representing significant improvements in many areas, especially system security. For those people that are still unsure whether they should update to it, the following five reasons may help make the decision easier.

1. Protects Against Unsafe Attachments / Downloads
Service Pack 2 provides Windows XP with a “Windows Security Center”, and other key tools, to help protect the user’s system from unsafe attachments and downloads.Do you want to learn more? Visit software. This type of protection is one step to prevent viruses and Trojans from slipping onto a user’s system and wreaking the type of havoc that has become an increasing problem in recent years.

One way it does this is through warnings in Internet Explorer’s “Information Bar”, which alert a user to potentially unsafe downloads. The suspect content is blocked automatically, and no action is taken until the user manually addresses the warning. Unsafe file attachments are now also blocked in a similar manner via Internet Explorer and Outlook Express, thus protecting not only web based content, but also items received via e-mail.

Another way it protects from unsafe files is by monitoring the system’s anti-virus software and alerting the user if the system is at risk due to the software being out of date. Although Microsoft does not offer any virus protection themselves, this feature makes sure that whatever program the user has decided to use stays current and as effective as possible.

2. Windows Firewall
A software based firewall is included with Service Pack 2, intended to protect the system from access by unauthorized individuals on the internet or local network. The firewall is activated automatically by Windows, but users have the option to disable it, as well as to create exceptions to bypass the security in certain situations.

When utilized, the protection is active from startup to shutdown, providing a simple firewall solution to any computer with SP2 installed. Small pop up style windows are generated to alert the user of possible attempts to access the system from the outside, as well as when programs try to go out onto the internet. These pop ups are approved/denied by the user before anything is allowed to happen, and can be done so that a pop up will appear again next time this event occurs, or so that the pop up will never appear again for that particular event.

Many users with broadband internet connections have a hardware firewall in their router, but a software firewall such as this is still a good idea. It can protect where the hardware firewall can not, and is particular useful in preventing the system from launching any attacks from Trojans that may have slipped in.

3. Internet Pop Up Blocker
With Service Pack 2, Internet Explorer now features an integrated pop up blocker to help reduce, if not fully eliminate, the presence of those nuisance ads. Configurable from Internet Explorer’s “Tools” tab, users can customize their preferences and even turn the pop up blocker off. Considering most pop up blockers require a special toolbar or other application be installed, this one is extremely convenient and easy to use.

4. Increased Privacy Protection
Your privacy is protected more so than ever with Service Pack 2 in a few different ways. If items 1, 2, and 3 above weren’t enough, there is more… For example, Windows XP with SP2 now applies security settings to further guard your PC and your private information from exploit via Internet Explorer.

Another way your privacy is protected is by Outlook Express blocking images within e-mails that allow spammers to validate your address. Spammers use images that are tagged with unique bits of code, and once the URL of the image sent to you is viewed, the spammers know that they have a valid address, which makes that address more susceptible to future spam.

5. Simplifed Wireless Networking
The popularity of wireless networking has exploded as the hardware has becoming increasingly simpler to operate and relatively inexpensive. Now the way a user connects their system to a wireless network has been greatly simplified via enhancements found in SP2. The “Wireless Network Setup Wizard” will lead a user of any expertise through the installation process, and the “Microsoft Broadband Network Utility” will help them monitor and maintain the network just as easily. Application of security settings is obviously a main component of these improvements, insuring that the user’s system is protected from this angle of attack as well.

Best Online Platform To Buy Electronic Parts

Only ten years ago, buy electronics parts online and electronic parts distributors were almost impossible and people had to go to special shops of electronics, but today it can easily be done via the Internet.

Where to purchase electronic parts?

In this aggressive universe of gadgets, electronic equipment circuit designers can without much of a stretch discover a lot of electronic parts providers, merchants and shops, which supply surplus electronic or electrical segments. Nearby stores or shops that furnish these segments with respect to dependability, item quality, cost and administration would be the best alternative to purchase these parts.Have a look at online electronic parts store for more info on this.

However, it is regularly desirable over purchase these segments online from a trusted online store to spare the time that you more often than not spend scanning for a dependable store meandering all over to purchase such parts. Now and again a few segments may not be accessible in nearby stores; in this way, the main choice stays for us to get them effortlessly is through web based shopping.

Be that as it may, there remains a typically misguided judgment for a few people with respect to the online buy of electrical parts since they feel such a decision as not reasonable. Many individuals with such a wrong thought question the credibility of a few parameters like quality; appraisals, working capacity, and so forth and are regularly hesitant to purchase such parts on the web.

Nonetheless, in opposition to every one of these misguided judgments and questions, online stores have turned out to be more dependable and confide in commendable in this new time of web based shopping and showcasing. They offer their items and administrations giving ensured yield, substitution office, benefit provision, home conveyances, and so forth.

Electronic Components Online stores.

There are some of the best stores on the Internet where you can buy electronics parts and electronic parts distributors. First, of course, it is eBay. On this store, you can find everything and electronics parts and distributors as well. Next is EDGFX. This is one of the best stores on the Internet. The third is KITSNSPARES. Very user-friendly website and also very stylishly decorated. On it, you can easily find what you need. And the last is SPARKFUN. This shop is also very good and comfortable.